Falcon Custom Ringback Tones platform enables your
subscribers to replace a traditional "beep" tone heard by their callers
with a multimedia content, such as a latest music hit or a recorded
voice message.
Generate revenue even before the call is answered
It is estimated that by 2010 40M global users will
have been subscribed to ringback tones and ringback tones will be one
of the most attractive mobile content category. However, the service
has other interesting applications. One of them is a user-friendly
presence management solution, based on a pre-recorded message such as
"I am at a meeting till 4pm." Other examples include: - sponsored calls
- ringback as a gift
- targeted advertising
- corporate identity
Provide a high volume, reliable ringback service
If you have already been thinking about ringback
tones, but were concerned with scalability or reliability of existing
solutions do not hesitate to contact us. Thanks to a simple, yet unique
architecture, Falcon Custom Ringback Tones is a carrier-grade platform
in these terms.
Strenghten the value chain
As media and telecoms worlds converge the
competition will take place between entire value chains, not between
individual companies. Falcon Custom Ringback Tones features open
interfaces for content and media partners, so that you can compete also
through a well-integrated value chain.
Enable MVNOs, partners and corporate customers
Falcon Custom Ringback Tones' virtualized
presences allow you to manage multiple brands and user groups,
providing each of them with independent access to the platform. Various ways to manage ringback tones
You can choose to let subscribers quickly find, purchase and set up
their ringback tones over a USSD channel, with more interface options
depending on your needs.
Features
- Sets of ringback tones
- Dynamic / live sets of ringback tones
- Presence message
- Instant purchase
- Corporate identity
- Virtualized presences
Architecture
- N+1 scale-out application cluster
- Distributed media servers
- Ultra-fast local caches on Media Servers for profile look-ups
Integration
- Available as a hosted service or on-site installation
- Open interfaces for content partners
- Inferfaces for customer care systems
- Interfaces for billing and provisioning systems
- Possible integration with Wind Mobile's USSD Gateway to provide
dynamic and intuitive user interface
|